King and Country came to me with an awesome pitch opportunity for the trailer and promotional material for EA's Star Wars: Jedi Fallen Order. Although I was completely booked up, how could I say no?? I will ALWAYS make room for Star Wars!
The game takes place during the time period where the few remaining Jedi are being hunted down throughout the galaxy by Darth Vader and his acolytes. I wanted to have the dark side (embodied by an almost lava like glow) slowly taking over the word "Jedi" as if they were being hunted and exterminated. It would end on "Fallen Order" being illuminated and breaking through to a white background to convey a sense of hope and the light side fighting back.
